Javier Martínez, widely known as “The Fan Maker,” is a globally recognized expert in fan experience, emotional marketing, and business growth. With more than 25 years of international executive experience, he has worked across Europe, the Americas, Asia, and the Middle East at the intersection of marketing, technology, entertainment, and innovation.
He spent nearly 14 years at The Walt Disney Company, where he served as Chairman of Disney Iberia and Vice President of Marketing and Sales for Southern Europe, leading commercial strategy and brand expansion for one of the world’s most iconic companies. He later became Chief Business Officer at Atlético de Madrid, where he played a key role in the club’s global expansion and the development of innovative fan experiences at the Metropolitano Stadium.
Throughout his career, he has collaborated with leading organizations across industries, including technology, sports, finance, and retail, helping them rethink customer relationships and unlock new growth opportunities.
Javier is the creator of the Fan-Driven Growth® methodology, a framework that demonstrates how emotional connection can become a powerful and sustainable competitive advantage. His keynotes combine compelling storytelling, strategic insight, and real-world case studies, enabling organizations to transform transactional customers into loyal, engaged fans.
