Who we are
We are a speakers bureau that provides the best content to companies, institutions and event planners for events (both physical and virtual) in Latin America and the world.
We are content consultants providing advice on today's most relevant topics and trends, with access to the best speakers around the world.
We are a team of professionals who work with passion and dedication connecting people, knowledge and inspiration.
We are proud members of IASB, the International Association of Speakers Bureaus, a global network that brings together the leading bureaus in the U.S, Canada and Europe.
What we do
We are agents, with the exclusive representation Latin America's best and foremost professional speakers.
We are consultants, providing our customers with sound advice in selecting the best and most relevant content, optimizing the contribution of great speakers to their event.
We are brokers, partnering with the most important bureaus in U.S, Canada and Europe, with access to more than 24.000 international speakers from all around the world.
We are executors, handling the speaker booking process from start to finish, ensuring a flawless execution and a successful presentation.
How we do it
We work with enthusiasm, to provide a first class service to both customers and speakers, ensuring their complete satisfaction. | testimonies
We work hand in hand with the speaker, providing them with comprehensive information and a personal service to ensure that they can focus on giving their absolute best at the event.
We work in hand with the speaker, providing them with comprehensive information and a personal service to ensure that they can focus on giving their absolute best at the event.
We work day by day researching the trending topics to advise our clients on the most relevant content for their events.
Founder & CEO
Santiago Zapata
Santiago has held various management positions. He began his executive career in Avianca, Colombia's leading and largest airline, first at Helicol and then at Sam.
After completing his work in the world of aviation he moved to the publishing industry, holding important positions in companies such as Publicaciones Semana and in Casa Editorial El Tiempo, leading editorial in the country and third in Latin America.
Prior to founding HiCue Speakers in the year 2003, he worked as Partner and Consultant at Spencer Stuart Colombia.
Partner & Strategy Director
Alina Rodríguez
Alina studied Economics at Universidad de los Andes (Colombia) with an emphasis on Business Administration. She began her career in the areas of marketing, public relations and communications.
She has ample experience designing and developing commercial projects, having worked at renowned companies such as Publicaciones Semana, Casa Editorial El Tiempo and Spencer Stuart Colombia.
Since the year 2006 she leads HiCue Speakers' marketing department as a Senior Partner, developing strategies for Latin America.
Executive Director
Olga Mogollón
Olga studied Business at Universidad de los Andes (Colombia) and has extensive experience in marketing, PR, strategy, and business development.
Based in London, she worked at ProColombia, fostering binational business opportunities. Upon returning to Colombia, she joined Universidad de los Andes, where she contributed to enhancing its international reputation through strategic marketing initiatives. Later, at La Silla Vacía, she served as Business Director, spearheading the development of innovative business models and driving the commercial strategy.
In 2016, she joined HiCue Speakers as a Key Account Manager to promote high-potential speakers. In 2017, she also began leading the marketing team. Currently, she drives the company's growth strategy as the Executive Director.
Sales Director
Ángela Santacruz
Ángela studied Business Administration at "Colegio de Estudios Superiores de Administración (CESA)". She also holds an MBA from CESA University in partnership with Carleton University of Canada. She worked in the field of Technology and Software as Commercial Accounts Manager and Key Accounts Manager at Microsoft Colombia. Then she joined the financial sector at Occidental Bank Barbados (subsidiary of Banco de Occidente Colombia / Grupo Aval), in which she was Commercial Manager for offshore accounts. Since February 2015, she joined HiCue Speakers as a Business Consultant in order to develop new markets for our top speakers in Latin America.
Sales Director
María Inés Pardo
María Inés Pardo is a marketing and communications strategist with over 25 years of experience.
She served as Communications and Public Relations Director at Microsoft, managing the brand image of the world’s leading technology company in Colombia and Venezuela. She later joined Avia Marketing, where she developed operations and led loyalty programs for the financial sector in Colombia and across Ibero-America for clients such as Visa.
With 13 years of experience in the content and speakers industry, María Inés worked as Commercial Director at Reyco Consultores, positioning speakers in Colombia and Latin America. She then founded Perceptive, a boutique speakers’ bureau focused on addressing CEOs’ business priorities through high-level experts.
Sales Director
María Villegas
María studied Industrial Engineering at Southern Polytechnic University in Atlanta and pursued postgraduate studies in Strategic Marketing at CESA and Communication at Harvard University.
She began her career in the BPO services sector, playing a key role in the entry of Convergys/AT&T into Colombia. She then shifted her focus to commercial roles in companies such as Falabella and CWT. Before joining HiCue Speakers, she led strategic projects at MVS World for clients in the insurance, financial, and pharmaceutical sectors.
With over 15 years of experience driving commercial initiatives, Maria Clara specializes in building high-impact businesses. In 2024, she joined HiCue Speakers as a Senior Consultant, where she focuses on supporting growth strategies and strengthening relationships with clients, partners, and speakers.
Fractional CMO
Claudia Largacha
Claudia is an Industrial Designer from Pontificia Universidad Javeriana. She specialized in Strategic Marketing at CESA and earned her master’s degree in Integrated Marketing Communications (IMC) from Georgetown University in 2019.
She has been an entrepreneur since 2003 when she founded the design agency Performa Diseño, followed by TPack, where she led product, packaging, and brand design projects for a wide range of Colombian and international companies, including Terpel, Alquería, Plastihogar, Designtech, and Sanofi. She won the Lápiz de Acero Award twice in the packaging category, and four of her designs were registered or patented by her clients.
She served as Marketing and Communications Director at Refinancia for four years, later at Equabli, and currently works as a Fractional CMO (Chief Marketing Officer) for Mango Soft, Everchain, and HiCue Speakers.
Claudia Largacha is the driving force behind HiCue’s marketing efforts, opening channels and crafting strategies that help clients discover and fall in love with our vision.
Operations Manager
Maria Trillos
Maria majored in Psychology from Universidad de los Andes in 2016, where she also studied minors in Art and Business Administration. Soon after, she founded her own non-profit "Apertura Lab". Through this foundation, she organized the LIT Festival, an interactive lights event that seeked to connect Colombians through art and technology.
Afterwards, she studied a Masters Degree in Cultural Economics and Entrepreneurship at Erasmus Universiteit Rotterdam. In 2019, she returned to Colombia to work managing and coordinating projects with a social and environmental impact, such as Mesa Detonadora, Conversaciones Detonante and Distrito Quántica.
In 2022, she joined HiCue Spekers as Project Manager.
Operations Manager
Paula Castañeda
Maria Paula is a lawyer with a minor in Government from Universidad de los Andes. She has held key roles in both operational and legal management across various companies. Her experience includes providing legal support in the start-up and consumer goods sectors, having worked at Linio during its transition to the Falabella Group and at Alpina.
Eager to expand her expertise, she transitioned into project management to complement her legal background. As part of Alpina’s Transformation team, she gained valuable experience before moving into the events industry, where she managed international corporate events at MVS World.
Her work is centered on understanding client needs and fostering open communication, enabling her to build strong and effective relationships.
In August 2024, she joined HiCue Speakers as part of the Operations team.
Systems and Technology Director
Sergio Huertas
Sergio is an Electronics and Telecommunications Engineer with a specialization in Teleinformatics and is currently pursuing a Master’s degree in Artificial Intelligence. He has led network and systems projects in corporate environments, driving efficient and reliable technology solutions.
He joined HiCue Speakers in 2015 as Technology Administrator, where he has led the implementation and consolidation of the company’s strategic applications, as well as key digital transformation initiatives. He currently heads the Systems and Technology Department, overseeing the technological architecture, information security, automations, and AI-driven developments. His main focus is to strengthen operational efficiency and ensure that technology supports the company’s growth and enhances the impact of our services for clients and partners.
Chief Financial Officer
Paola Beltrán
Paola is an Accountant from Universidad Central and holds a master’s in financial administration from Universidad Sergio Arboleda. Throughout her career, she has worked in different sectors, leading administration and financial departments, and has also been involved in M&A (Mergers and Acquisitions) projects.
She began her career at Producción y Gestión SAS (3M Colombia Outsourcing) where she held various accounting and financial roles; she then joined Ipsos Napoleon Franco as Accountant Manager for IFRS. Later, she joined the Chilco Distribuidora de Gas y Energía SAS group, where she led different departments and participated in M&A projects.
In March 2021, she joined HiCue Speakers as an Accounting and Financial Outsourcing, and as of July 2023, she joined as Chief Financial Officer.
Chief Accountant
Marien Dimas
Marien studied Financial Accounting at SENA and Business Administration at Universidad de la Salle (Colombia).
She has held accounting and management positions at important companies such as Luminex Legrand and La Maisón du Paté.
In the year 2009 she joined HiCue Speakers as Accounting Assistant through the renowned financial and accounting outsourcing company Alfascont.
Accounting Assistant
Yolima García
Yolima studied Systematized Accounting at INESCO and Public Accounting at Universidad de la Salle (Colombia).
She has held accounting and management positions at companies such as Ferricentro S.A.S.
In 2019, she joined HiCue Speakers as Accounting Assistant.